Blockbuster Blueprint: Sharing Stage (Index)
This page houses the articles I wrote that talk in more detail about the Stage 7 of the Blockbuster Blueprint.
I shared the core model in this article: Blockbuster Blueprint: The Most Comprehensive Map Of Thought Leadership (Based On Thousands Of Hours Of Development).
Understanding the dynamics of where you publish is essential because simply posting your content on lots of platforms is a recipe for failure…
If you want to explore all of the articles where I talk about different aspects of the Share stage, you can find them on this link. Some of them I’ve covered in the newsletter, others I will be covering in the future so stay tuned…
Here’s my personal pick:
Why Paid Newsletters Are The #1 Way To Monetize Your Knowledge. Over the last 20 years, I’ve experimented with 7 different ways to monetize my knowledge, and I’ve earned 6-7 figures per year with each approach. Newsletters are the best way for people who love learning to get paid to learn.
How Ben Thompson Got 40,000+ Paid Newsletter Subscribers. Ben Thompson started his $12/month, one-man newsletter, Stratechery, in 2014. Today, he has an estimated 40,000+ subscribers. Here's one of his top success strategies.
How To Pick The Best Paid Newsletter Platform / My Substack Review. Before we understand how to pick the best newsletter platform for you, we need to address the big elephant in the room that challenges the fundamental premise of this post… Substack Is Not A Paid Newsletter Platform On the surface, Substack looks like a paid newsletter platform.
Quality-Quality-Quantity: How To Succeed Online According To The Highest Paid Writer On The Internet (Ben Thompson). In a similar vein to how Gary Vaynerchuk has a Jab, Jab, Jab, Right Hook philosophy (give, give, give, get help) for social media, Ben Thompson has a Quality-Quality-Quantity approach for thought leadership.
Case Study: My #1 Lesson Learned About Newsletters After Launching 8 Weeks Ago. Over the last 8 weeks, I've written 30 posts, which is the equivalent of one full length book. On the one hand, we're off to a great start. We now have 170,000 free subscribers, and 280 paid subscribers. On the other hand, I've had one big lesson learned.