Blockbuster 2.0: The #1 Mental Model For Writers Who Want To Create High-Quality, Viral Content
Author Note: In 2013, I got the opportunity to become a columnist with Forbes.
At the time, I had already written for several publications including Entrepreneur.com. And, I had been featured as an Inc. 30 under 30 entrepreneur and a BusinessWeek 25 under 25 entrepreneur. So, I didn’t want or need to write an article just to get another logo in my bio. I wanted to create content that would deeply resonate.
Furthermore, in the past, I had been humbled after a 250+ post blog dying a quiet death. As a result, I was no longer under the spell of the “if you write it, they will come” illusion.
Fortunately, I came across a book written by a Harvard researcher that taught me a mental model that changed my entire trajectory as a thought leader:
Today’s Game Plan
I wrote about the book, what I learned, and how I applied it to my writing in an article, which is republished below.
At the end of this post, I share my top 6 lessons learned since the article was originally published. These lesson…