This rare clip peels back the curtain on how Jerry Seinfeld finds the “funny” in everyday experiences that everyone else overlooks.
More importantly, it provides a universal step-by-step system for how we all can find the “interesting” in every moment that other people overlook.
Why does this skill matter?
Finding the “interesting” is crucial for everyone that wants to communicate their ideas online. The reason for this is that social media is fundamentally designed to filter by what’s most interesting, not by what’s most true or productive
In short…
If you don’t consciously learn how to find the “interesting”, your work won’t be interesting to others. As a result, you and your ideas will be invisible.
This explains why most true experts fail online despite having incredible knowledge…
The Expert Paradox: Five Reasons Why Experts Fail Online
1. Experts spend decades building their expertise
2. Are able to get amazing results consistently in their field
3. But, they haven’t studied interestingness
4. So when people see their ideas, they don’t find them interesting
5. Therefore, their valuable knowledge is never even seen
At the end of the day, if you want to be a thought leader and you’re an expert, it’s not enough to just share your ideas. You need to package your ideas in an interesting way.
Just like Jerry Seinfeld traffics in jokes, you need to traffic in “interesting” bits.
With that said...
Here Is Seinfeld’s System Applied To Finding The “Interesting“
1. Notice things that you find interesting.
2. Write them down in some note system.
3. Categorize interesting bits based on similarities.
4. Connect the bits together into a “charm bracelet”
5. Use the charm bracelet as the packaging for your expert advice
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