Personal Note: I occasionally share a resource with you when I can deeply vouch for it, and I believe it could be life-changing for you. When you purchase one of these programs, you also support me and help me invest into making this newsletter great.
Today is the last day to purchase the annual coaching program of my mentors and dear friends, Eben Pagan and Annie Lalla.
Their program, Future Coach, will help you:
Monetize your knowledge
Make an impact through coaching
Create blockbuster articles and courses
(more on how coaching it helps this below)
Together, both Annie and Eben have coached me in 100+ one-on-one sessions and those sessions have truly changed my life. I couldn’t recommend them or their Future Coach program any more highly. I am very careful about the people I model and the values they hold. In my experience, when I try to model people who have gotten a result, but whose values I don’t share, I fail to get results. But, when I resonate with the whole person, results come fast and easy. Annie and Eben are both people that I resonate with on a whole-person level.
If you’re a coach or want to be a coach, this program will help you:
Get your first clients (Annie and Eben have generated hundreds of millions of dollars in revenue for courses and coaching over the years)
Improve your coaching ability (Annie and Eben are two of the top coaches I have ever been coached by)
Leverage AI to get and help clients faster and better (Eben has spent hundreds of hours this year mastering AI prompting for coaches)
Learn More About Their Program
Bonus: As a bonus, if you sign up for their program with the link above and send me the receipt, I will provide you a free one-hour coaching session with me ($500 value).
Deadline: The course closes tonight at midnight.
Now, you might be wondering…
What does coaching have to do with thought leadership and writing blockbuster articles?
To illustrate my answer, you should understand….
Why I Still Coach People One-On-One Every Day Even Though It’s Unscalable
I already love writing and teaching. So, I could just write this newsletter and teach my year-long thought leadership program and call it a day.
And, I don’t need the money either.
So here’s why I do coaching on the daily…
Beyond the joy of building a one-on-one relationships with someone and seeing them transform, I love one-on-one coaching because it helps me write and teach better.
Here’s how...
Coaching Provides 1,000x Better Feedback Than Online Writing Or Group Classes
Whenever I write an article online, the feedback I get involves:
Likes
Comments
Shares
Purchases
While this feedback is helpful, it is limited and hard to decipher. More specifically, it doesn’t actually help me understand:
My reader’s lives, goals, and challenges
Fears they’d be afraid admitting in a public comment thread
What they think of an article’s ideas sentence-by-sentence
Which specific ideas in the article they think are 10x better and why
Where they get stuck and confused
And, it is this knowledge that helps me interpret the limited feedback I receive online and ultimately create blockbuster content.
Furthermore, while group coaching provides amazing feedback compared to online feedback, people still share 5-10x less in a group setting than they do one-on-one.
With one-on-one coaching, you interact with the same person over and over until they get a result. Therefore, you see what works. And, you see what doesn’t work.
Coaching Is The Best Way For Many People To Monetize Their Knowledge Or Their Newsletter At First
When you have knowledge in your head, but you haven’t done coaching, it can be hard to create a course or paid newsletter that people will buy and complete.
For example, I remember when I launched my first course in 2017 with Eben’s help. I really struggled creating the sales page and curriculum, because I didn’t actually know what people’s challenges were, and I didn’t know much about copywriting. So, I did something unique…
I provided limited details on the course
I provided everyone who purchased the course a free one-on-one coaching session with me
I told people that the course wouldn’t launch for another month
Then, I wrote one article, which generated $25,000 in course sales
In the next few weeks, I conducted 70 one-on-one coaching calls
This then gave me enough information to create the curriculum outline and start teaching
Bottom line: After you’ve conducted lots of one-on-one coaching sessions, you can market and create a much more successful article course or paid newsletter. Furthermore, coaching helps you monetize your knowledge faster, because you don’t have to have your whole course or newsletter figured out beforehand.
If you want to get a free coaching session with me and access to Eben and Annie’s program, then click the button below and purchase Future Coach.
And remember, registration closes tonight.
I was a part of Eben's Virtual Coach program in 2020. Prior to that, I had attended several of Eben's older programs (ex., Wake Up Productive, Digital Product Blueprint, Startup Club). More recently, I participated in Eben's Future Coach pilot program and his AI sessions. Everything Eben does is of the highest quality. I always enjoy learning from him.
Hi Michael, I thoroughly enjoyed your article on the Six Mindsets of Thought Leadership and the Six Steps of Blockbuster Blueprints. Your depth of research and thoroughness of explanation provide a wealth of learning. I left you my comment with a link to several visuals that your article inspired.