Blockbuster Blueprint with Michael Simmons

Blockbuster Blueprint with Michael Simmons

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Blockbuster Blueprint with Michael Simmons
Blockbuster Blueprint with Michael Simmons
Preview / Link: Today's AI Model Masterclass Session
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Preview / Link: Today's AI Model Masterclass Session

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Michael Simmons
Jun 06, 2024
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Blockbuster Blueprint with Michael Simmons
Blockbuster Blueprint with Michael Simmons
Preview / Link: Today's AI Model Masterclass Session
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As a reminder, I am leading a live AI mental model masterclass in one hour from 1:00 to 2:30 p.m. EST.

  • Paid subscribers get access to the live session and the full recording.

  • Free subscribers get access to the first 30 minutes of the recording.

As a preview, I will be focusing on mental models to help you understand and capitalize on the AI thought leadership opportunity. I understand the huge AI thought leader opportunity more than any other one because I have been a full-time thought leader and teacher for nearly 10 years.

In short, here’s why I think AI thought leadership is a big opportunity whether you’re doing it in your niche or for your company…

Four Reasons To Become An AI Thought Leader Now

#1. You can be the first in your niche

It’s hard to stand out on the Internet. This is why…

Image Credit: Understand These 8 Truths And Our Crazy World Will Suddenly Make Sense To You, IP Credit: Mark Shafer
Image Credit: Camille Ulmer & I, IP Credit: Mark Shafer

While there are increasingly more general AI newsletters, articles, and podcasts, there are surprisingly few resources for specific niches. Thus, you can be the first AI thought leader in your niche or at your company. When you are the only option, it’s 10x easier to stand out.

#2. People are looking for AI thought leaders (which is rare)

status quo bias
Image Credit: The Decision Lab

95% of the time, people are NOT looking for new experts to follow. They have the people they already trust, and they have habits about how and when they read them. Said differently, people are happy with the status quo.

For example, think about finding a plumber, electrician, and handyman for your house. If you have a problem at your house and you don’t have an expert, you will desperately search for one. But, once you have one you like, you will stop searching for new ones.

AI will have such a large and wide impact that billions of people will search for experts to help them understand it. Thus, AI could be your big opportunity to break through the noise of the crowded internet.

#3. AI thought leadership will be a long-lasting opportunity

AI will keep improving for years to come. Each new generation of AI will go through a hype cycle:

Gartner hype cycle - Wikipedia

In fact, I believe AI will dominate all news as the #1 topic given how large and far-reaching the impacts will be.

Each major improvement to AI will bring confusion as people try to figure out what it means. Readers will be looking for experts to learn from. Journalists will be looking for experts to interview.

#4. Becoming an AI thought leader can be a forcing function for you to master AI

For my entire career, I have chosen to write about and teach topics that I most want to learn. When you write about or teach a topic, you give yourself pressure to devote time and effort to deeply understanding it. I call this the Explanation Effect.

By aiming to become an AI thought leader, you will understand AI more deeply. Therefore, you will notice other AI-related opportunities before others as well. Said differently, becoming an AI thought leader gives you lots of options for the future.

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