Wow! What a fascinating back-and-forth between legendary music producer Rick Rubin and Stanford researcher, Andrew Huberman...
HUBERMAN: When you were working together [with the Beastie Boys], was there the thought that people might love or hate it? Or were you just not paying attention at all?
RUBIN: Weren't paying attention at all. Never considered it... No one making hip hop at the time thought it would ever mean any thing.
At that point in time…hip-hop music was a tiny underground thing. No one making hip-hop at that time thought it would ever mean anything.
Rubin's statement is profound because it breaks conventional business wisdom on two levels.
It challenges two sacred cows. Namely, as creators, we should…
Prioritize our customer’s wants rather than our own.
Focus on the largest, most profitable markets rather than the markets we are most excited to serve.
Rubin didn't even consider the audience. Furthermore, the size of the market wasn't that much bigger than his friend group.
So, h…
