Class Overview
Monday's inaugural class of AI Thought Leader School was everything I hoped it would be.
For those who weren’t there, we dove right into the two fundamental pillars that form the foundation for the entire year:
The 6-Figure Prompt Newsletter Opportunity
The 6-Figure Prompt Newsletter Blueprint
Until you really understand the opportunity, you won’t be inspired enough to take the necessary action now to capture it.
While I personally love thought leadership and think it's amazing, it can be much harder for people who are new to break through in today’s content-saturated world. But right now, there's a time-sensitive opportunity for aspiring thought leaders to quickly get traction.
There is a genuine opportunity to position yourself at the forefront of the most important shift in thought leadership since the rise of the Internet itself. And my goal for the class was to lay out what I’m seeing and introduce you to what I call Prompt Leadership.
COMPANION ARTICLE
The Prompt Leadership Revolution: Why The Next Generation Of Thought Leaders Will Create Tools, Not Content
Last January, I published an article called Augmented Reading: Learn 10x Faster And Better With AI. Within 48 hours, 100+ people had subscribed to my $100/year paid newsletter. That single post generated $16,618 in annual recurring revenue and continues to grow.
RECORDING RESOURCES
Presentation Slides
Conversation Transcript
Resources Shared
AI Timestamps
AI Chapter Summaries
Chat Transcript
Presentation Slides
Class Transcript
Resources Shared
Shared by Michael
Chrome Plugins
Glasp: YouTube Summary with ChatGPT
Chrome Extension: Claude Exporter
People
Arel Moodie: Adult Development Theory
Dr. Daniel Brown: Imagine Ideal Parents
YouTube: Michael Levin
Articles By Me
Augmented Reading: Learn 10x Faster And Better With AI
Blockbuster 2.0: The #1 Mental Model For Writers Who Want To Create High-Quality, Viral Content
The Consciousness Effect: What Happens When AI Is Treated As Conscious
Harvard Protocol: This 15-Minute Prompt "Experience" Alters Your Attachment Style
Levin's Law: The Missing Scaling Law That Predicts When AIs Transition From Tools To Beings
Articles By Others
cdixon: The Idea Maze
My Conversations With Claude:
Creators That Share Prompts On Social Media
LinkedIn: Ruben Hassid
Matt Shumer on X: Here's my insanely powerful Claude 3.7 Sonnet prompt
Mat Shumer on X: I've figured out how to tame Claude 3.7 Sonnet for code
Ruben Hassid: How to prompt ChatGPT for a book quote image
Tools
AI Timestamps
Michael's Thought Leadership Journey (00:52 - 01:42)
The Value of Having a Home Base (01:42 - 02:14)
The Prompt Newsletter Opportunity (02:14 - 03:04)
Monetization Strategies for Prompt Newsletters (03:04 - 03:47)
From Thought Leadership to Prompt Leadership (03:47 - 04:38)
Practical Implementation of a Prompt Newsletter (04:38 - 05:33)
Case Studies and Demonstration (05:33 - 06:50)
Q&A Session and Deeper Insights (06:50 - 07:43)
AI Chapter Summaries
Introduction and Course Overview (00:00 - 00:24)
Michael Simmons enthusiastically welcomes participants to the AI Thought Leader School, explaining that today's focus will be on the "6-figure prompt newsletter opportunity" and blueprint. He outlines the three tracks of the school: 6-Figure Prompt Newsletter (Mondays), AI Blockbuster (Wednesdays), and Human Super Intelligence (Fridays). Michael emphasizes that the program accommodates people at different starting points, whether they're subject matter experts, AI-experienced, or have existing clients. He describes his vision of thought leadership as "getting paid to learn" while spending most of the day in flow, following curiosity, contrasting this with other business models that don't allow such freedom.
The Idea Maze Framework (00:24 - 00:52)
Michael introduces the concept of the "idea maze," sharing a video featuring Mark Andreessen, founder of Netscape and prominent venture capitalist. The idea maze represents the process of navigating through countless possibilities, questions, and scenarios when developing a business or product. Andreessen explains that great entrepreneurs work through this maze before even starting, anticipating problems and finding solutions. Participants share their own experiences with the idea maze, highlighting how they've sometimes gotten stuck or realized a path wasn't working after significant investment. Michael compares this to a "battleship" game where most attempts miss, but finding a true hit requires exploring many options.
Michael's Thought Leadership Journey (00:52 - 01:42)
Michael shares his personal journey through the thought leadership "idea maze," beginning with a high school business in 1998 with Cal Newport. He describes writing emails to friends about entrepreneurship, eventually writing articles and a book that sold 10,000 copies. His blog initially gained attention but fizzled out, teaching him that consistency alone doesn't guarantee results. He then moved to keynote speaking, charging increasingly more per speech and creating a college campus tour that earned $10,000 per event. After having children, Michael pivoted away from travel-heavy speaking to writing for Forbes, where he focused on quality over quantity, spending 30 hours per post. He eventually monetized his expertise through various means including courses, a mental model club, paid ads, and found significant success on Medium with articles averaging 200,000 views.
The Value of Having a Home Base (01:42 - 02:14)
Michael differentiates between distribution channels (where you get content out) and having a "home" on the internet (where you drive people). He shares how Medium initially worked well for him until algorithm changes dramatically reduced his reach, which taught him the value of owning his platform. Michael strongly recommends Substack as a home base for 99% of people, highlighting its benefits: ownership of email lists, stripe subscriptions connected to your account (unlike Patreon), free basic usage, built-in community features, easy cross-posting, integrated social features, and strong monetization focus. He explains that while no platform is perfect, Substack offers significant advantages for thought leaders just starting out.
The Prompt Newsletter Opportunity (02:14 - 03:04)
Michael introduces the concept of prompt newsletters, noting that very few creators have prompts as their primary output format. He explains why prompts are a unique opportunity: they help creators stand out in crowded social media spaces, they're assets that improve automatically as AI models get better, and people perceive them as more valuable than regular articles. Michael highlights that prompts can spread virally online differently than content because they require less user commitment - instead of reading a 15-minute article, users can simply copy an interesting prompt and get personalized results immediately. Michael demonstrates this with an example of a LinkedIn post that combined Simon Sinek's "golden circles" framework with ChatGPT, which received 1,500 engagements. He points out the vast opportunity to create the "ChatGPT version" of countless frameworks for specific niches and audiences, emphasizing that though the space will eventually become more crowded, now is an excellent time to establish yourself in this area.
Monetization Strategies for Prompt Newsletters (03:04 - 03:47)
Michael outlines a value ladder for monetizing prompts, starting with free prompts that users can copy and paste. The next level includes prompt classes that teach people how to use and customize prompts for their needs. Michael shares that rather than just sharing prompts, creators can iterate to develop high-quality prompts worth charging premium prices for. He provides an example of a copywriting mastermind group that charges $5,000 for access to highly refined copywriting prompts, bringing in over 500 members after significantly improving their core prompt. Michael explains the concept of "augmented coaching and consulting," where prompts allow creators to extend their impact beyond trading time for money. He suggests that conversations with coaching clients can provide valuable data to improve prompts, creating a virtuous cycle of value creation.
From Thought Leadership to Prompt Leadership (03:47 - 04:38)
Michael defines the shift from thought leadership to prompt leadership as moving from "turning knowledge into rare and valuable ideas distributed through words" to "turning knowledge into AI bots." He explains that thought leadership typically involves creating free content to build credibility and relationships, then monetizing through speaking, coaching, or consulting. In contrast, prompt leadership has different advantages: prompts don't compete for attention the same way content does; the space is less crowded; and there's a different viral loop where people experience immediate, personalized value. Michael argues that thought leaders are particularly well-suited to become prompt leaders because they've already developed expertise in learning, creating unique ideas, and packaging content. The research materials thought leaders collect can become valuable data for their prompts, and their experience explaining concepts to others transfers well to explaining tasks to AI.
Practical Implementation of a Prompt Newsletter (04:38 - 05:33)
Michael presents a three-pronged approach for those starting from scratch: a daily social media post with a prompt, a weekly newsletter post, and a weekly class. For daily posts, he suggests potentially taking down prompts after a period to create scarcity and drive people to the newsletter. This approach provides daily feedback, helps build a prompt library over time, and aids in distribution. Michael recommends naming unique prompts to give people a hook to remember and discuss them. He shares examples of effective formatting, like Ruben's book quote image prompt that includes a visual example of the output. Michael advises posting on Substack Notes since it's integrated with the platform, making it easier to link to your publication compared to other platforms that try to keep users on their site. He emphasizes that the process of coming up with daily prompt ideas creates a powerful skill loop, helping creators get better at developing prompt ideas over time.
Case Studies and Demonstration (05:33 - 06:50)
Michael demonstrates how to structure a newsletter with both free and paid portions, showing examples from his own work. The free portion typically includes the prompt overview and benefits, while paid subscribers get the full prompt, instructions, variations, and underlying principles. He shares a specific example from an "Augmented Awakening" class led by Anand, featuring a prompt from Harvard researcher Daniel P. Brown. Michael notes that premium tiers can include live classes focused on prompts or productized consulting based on refined prompts. He shares a case study of a newsletter that gained 143 paid subscribers from a single prompt post, emphasizing the potential impact of creating resonant content. Michael demonstrates a powerful prompt exploration exercise he conducted related to human superintelligence, showing how he discovered new ideas and perspectives by engaging with AI differently. He shares a profound experience where an AI recommendation led him to discover Alvin Lucier's experimental sound piece "I Am Sitting in a Room," highlighting how prompts can open unexpected paths of exploration that traditional social media algorithms would never surface.
Q&A Session and Deeper Insights (06:50 - 07:43)
In the final section, Michael addresses participant questions, starting with advice on getting started (create one prompt per day and share it, even just with a friend). When asked about systems for organizing prompts, he acknowledges this remains a challenge with current tools, but suggests text expander tools as a potential solution. Michael addresses skepticism about AI's evolution potentially making prompting skills irrelevant, sharing his perspective that while the future is uncertain, focusing on a process you love has inherent value regardless of outcomes. When Michael Glenn asks how prompts could help with mental health content, Michael shares the example of the "Ideal Parent" prompt that helps users experience supportive parental responses. Michael emphasizes that as participants progress through the course, they'll discover many applications they hadn't considered. The session concludes with Michael's excitement about the journey ahead and gratitude for participants' engagement.
Chat Transcript
00:08:56 Michael Simmons: https://cdixon.org/2013/08/04/the-idea-maze
00:09:04 Rad Co (@radrad): Reacted to "https://cdixon.org/2..." with ❤️
00:09:20 Luanna: Reacted to "https://cdixon.org..." with ❤️
00:11:43 Hannah Verrall: Loved that. Useful as a general Thought Leader concept, but also it's what I do for people building software so it's doubly useful for me.
00:11:50 Steve Morris: yes, bringing thought leadership as a service to my clients
00:11:51 Racer Max: Yes. I now have a word for the process. I find I get too stuck in the thinking side of the idea maze and not enough time in the experiment/product/prototype side.
00:11:53 Erich Ball: That seems to be a formal name for the search process we all go through.
00:11:54 Jonathan Hughes: I feel like I get 'stuck' in the idea maze...in the ideas and trying to figure them out...and never make it through the maze
00:11:56 Leandra: I haven’t applied this to my thought leadership but I’ve applied it to product creation
00:11:56 John Hipsley: I have seen a god product get funded and run out of money due - but the idea remains good.
00:12:05 Wendy McNeeley: Reacted to "I feel like I get 's..." with 💯
00:12:07 Clyde : It has been done intuitively … never really that structured
00:12:09 faythebuchanan: Its a really good awareness, I realize I need to go further through the maze on various projects.
00:12:13 Leandra: Reacted to "Yes. I now have a wo..." with 💯
00:12:14 Malliha : I would love to learn more about the framework. I believe I do this intuitively
00:12:16 Bonnie J.: Yes, in setting up a teaching/editing business, and in two startups that I’ve been part of
00:12:19 Janet Ridsdale: sometimes go round in loops
00:12:23 Ram Iyer (www.MiTRamiyer.com): Be careful about setting expectations. Going through the idea maze takes years - literally. I know, because I've been through it a few times. Some people here are expecting to make a six figure income in 12 months!
00:12:35 Kevin Whitcher: Time is the enemy here. I focus too much on short term stuff
00:12:35 Gordon Raup: Yes, this was the process we went through on our two software companies we built. Currently repeating for a third effort.
00:12:37 Gabriel: It’s a great way to conceptualize the whole process and make sense of it. Love it.
00:12:39 Rad Co (@radrad): I wonder what question you should be asking yourself when you navigate thru the idea maze, is this the same as working a prototype and then moving around it?
00:12:54 Rad Co (@radrad): Reacted to "I feel like I get 's..." with 💯
00:13:12 David D.: I think this idea maze concept gives a framework for succeeding at entrepreneuership. It clears up a lot about the process.
00:13:14 Leandra: Haha yessss
00:13:38 Don S: This class is one node in my present idea maze.
00:13:45 Michael Glenn: Reacted to "This class is one no…" with 👍
00:13:55 Leandra: Reacted to "This class is one no..." with 💛
00:14:00 Rad Co (@radrad): Reacted to "This class is one no..." with 👍
00:14:18 Rad Co (@radrad): is this the same as running simulations in your head?
00:14:31 Luanna: Reacted to "This class is one ..." with 💛
00:14:43 Michael Glenn: It seems like AI can really speed this up but you’d still have to explore various avenues to find out wha really works, yeah?
00:17:45 Rad Co (@radrad): Reacted to "It seems like AI can..." with ❤️
00:18:02 Rad Co (@radrad): that’s what I was thinking, @Michael Glenn
00:18:07 Una Doyle: Business Coach (Double Your Profits): Is everybody else hearing Michael?
00:18:17 Bonnie J.: Replying to "Is everybody else he..."
yes
00:18:20 Jonathan Hughes: Replying to "Is everybody else he..."
yes
00:18:21 Luanna: Reacted to "Is everybody else ..." with 👍
00:18:26 Rad Co (@radrad): Replying to "Is everybody else he..."
yep
00:18:31 Malliha : Yes, I can hear him
00:18:35 Una Doyle: Business Coach (Double Your Profits): Replying to "Is everybody else he..."
OK got it - when I unplugged my mic it started coming through
00:19:03 vicward: Replying to "Is everybody else he..."
I can’t
00:19:04 Gabriel: Replying to "Is everybody else he..."
YEs
00:19:21 vicward: Replying to "Is everybody else he..."
What do I do?
00:19:45 Leandra: Replying to "Is everybody else he..."
Check your audio settings in Zoom and computer
00:20:10 Leandra: Replying to "Is everybody else he..."
If you have a mic plugged in the outgoing audio might default to going out of that
00:20:15 vicward: Replying to "Is everybody else he..."
Thanks
00:20:33 Leandra: Reacted to "Thanks" with 👍🏾
00:21:37 Una Doyle: Business Coach (Double Your Profits): Yeah I’ve the same feeling re. Ads and spreadsheets. Wonder how could be improved with AI now?
00:22:47 Michael Simmons: http://arelmoodie.com/
00:23:04 Michael Glenn: Sounds like you’re saying don’t do everything, just do the parts that you’re best at
00:23:22 Leandra: We can hear you
00:23:33 Steve Morris: Focus on your Unique Ability: the things you LOVE doing and are really GREAT at!
00:25:15 Leandra: That human curation changed Medium
00:25:46 Luanna: Reacted to "That human curatio..." with 💯
00:29:06 Malliha : Reacted to "That human curation …" with 💯
00:30:26 Una Doyle: Business Coach (Double Your Profits): What’s your thoughts on how to balance substack and your website?
00:30:34 Leandra: Following. Makes total sense.
00:30:48 Malliha : Makes sense.
00:30:51 Una Doyle: Business Coach (Double Your Profits): Like blog content to get found and sell other things
00:30:56 Kevin Whitcher: Substack is great - all resonates
00:31:12 Clyde : Yep started looking publishing on substack so this is very good timing
00:31:16 kevin iPhone: How do you define “home” vs “distribution”.. is Substack both your home and your distribution then or are they mutually exclusive?
00:31:25 Phil Powis | Sacred Business Flow: I’m very interested in creating a prompt based newsletter and I think it will greatly compliment my existing work but I’m trying to decide if it will need to live as a new publication or bake into existing. Maybe we will get into this later but curious your thoughts on how to decision make around this
00:32:24 Una Doyle: Business Coach (Double Your Profits): Yes, I’d want my website to be my home for longevity… And for Substack to be one offer to complement existing.
00:32:44 Una Doyle: Business Coach (Double Your Profits): Is there an issue with publishing the free part of the newsletter on both substack and your website?
00:32:57 Una Doyle: Business Coach (Double Your Profits): Good to know
00:33:23 Michael Glenn: Can you explain what you mean by prompt newsletter just so we’re all on the same page
00:34:13 Leandra: It’s sooooo crowded
00:34:28 Leandra: Replying to "Can you explain what..."
It’s a newsletter focused on sharing AI prompts
00:35:52 Marlo: that is super true (people will pay for course over free content)
00:36:18 Leandra: Reacted to "that is super true (..." with 💯
00:36:55 Michael Simmons: https://www.linkedin.com/posts/ruben-hassid_how-to-mix-simon-sineks-golden-circle-activity-7326833368686346241-I7z5?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAAe-oBkoWEqrfvY0piqbYFtfdaSgRahJE
00:37:56 Michael Glenn: I’m on Substack already, writing about mental health, relationships, and personal development.
I’ve recently started sharing a “self reflection prompt” at the end of each newsletter to help my reader think about/engage with the newsletter content…
Is that the kind of thing you’re talking about or am I way off in left field?
00:38:38 Una Doyle: Business Coach (Double Your Profits): Reacted to "I’m on Substack alre..." with 👍
00:38:47 Michael Glenn: Cool cool
00:39:04 Don S: What about the counter argument: Instead of “giving the audience fish, teach them to fish.” Instead of providing prompts, teach them how to prompt?
00:39:49 Mark Brown: How will we get access to this recording?
00:41:44 Vikram K: How to standout if others in the niche also start sharing prompts?
00:41:47 Malliha : Are you solely utilizing GPT to create prompts or a few models? I assume NotebookLM can help with consolidating research for the prompt … are you using a specific workflow to build/architect a prompt?
00:42:50 Phil Powis | Sacred Business Flow: Will there be any community platform for this school for us to help share ideas among students?
00:42:57 Shannon: Michael when you say bots are your referring to custom GPTs?
00:43:17 Leandra: Replying to "Michael when you say..."
yes
00:43:31 Shannon: Reacted to "yes" with 👍
00:44:02 Michael Simmons: https://pickaxe.co/
00:45:14 Gabriel: Prompt Leadership. I love it.
00:45:23 Leandra: Reacted to "Prompt Leadership. I..." with 💯
00:45:42 Leandra: Sharing ideas that lead the space
00:45:48 John Hipsley: the recognized authority on any subect
00:45:50 Clyde : Question the status quo
00:45:51 Bonnie J.: Being someone who is advancing the conversation in their field
00:45:52 Steve Morris: navigating to new space: opening portals of possibility
00:45:56 Kevin Whitcher: Taking people to new mental territory
00:45:56 Erich Ball: the ability to be a few steps ahead of others in the theory and development of your niche.
00:45:57 Rad Co (@radrad): It’s having edge-case ideas, that no one has ever thought about.
00:45:58 Malliha : Being a trailblazer in an industry while shaping it
00:46:00 Michael Glenn: Influence public opinion
00:46:02 Michael William Roach: Creating prompts that other people see as valuable
00:46:06 Racer Max: A creator who is a valued and respected voice in a domain
00:46:09 Jonathan Hughes: One at the forefront of a field who can reliably explain ideas in a simple manner
00:46:12 Ron H: Being outfront with sharing your ideas
00:46:15 David D.: Someone that pushes the envelope on thought, concepts and paradigms in a particular area.
00:46:17 Shannon: Expressing & sharing expertise to create impact & help others gain leverage
00:46:46 Rad Co (@radrad): coming up with new terms like a new stepping stone that builds on old ideas
00:46:47 Marcin Podolski: Broaden people minds
00:46:58 Don S: Establishing names (ontology) for contextual elements and their relationships. This can then be educational, practical, etc.
00:47:08 Leandra: Reacted to "Establishing names (..." with 💛
00:47:11 Una Doyle: Business Coach (Double Your Profits): Opening people up to new ideas
00:47:48 Rad Co (@radrad): anti-fragile?
00:48:06 Stanley Wilson: Putting forth ideas that may not be forward thinking or not popular but good to discuss to establish your opinion or thoughts around the issue that matter to you.
00:50:58 Stanley Wilson: Correction: Ideas that are forward thinking…
00:52:51 Leandra: following
00:52:53 Luanna: following!
00:52:55 John Hipsley: good good
00:52:55 Hannah Verrall: I'm finding it a bit slow
00:52:57 Steve Morris: Good!
00:52:57 Shannon: Following
00:52:59 Jonathan Hughes: following
00:52:59 Clyde : Following
00:53:00 Bonnie J.: Good speed
00:53:00 Malliha : Got it.
00:53:00 Janet Ridsdale: good
00:53:02 Kevin Whitcher: All making sense so far
00:53:04 David D.: Following
00:53:06 Ram Iyer (www.MiTRamiyer.com): slwo
00:53:09 Michael William Roach: Good stuff
00:53:22 Jeremy: excellent
00:53:28 Marcin Podolski: Good speed
00:55:42 Kevin Whitcher: The 21st century is the ongoing expansion of overwhelm!
00:55:51 kevin iPhone: Reacted to "The 21st century is …" with ❤️
00:55:54 Bonnie J.: A lot
00:55:54 Kevin Whitcher: Way too many!
00:55:55 Rad Co (@radrad): way too much.
00:56:01 Una Doyle: Business Coach (Double Your Profits): So many!
00:56:06 Hannah Verrall: 150+... but I work in software
00:56:18 Kevin Whitcher: Ones I don’t use and forget about!
00:56:19 Luanna: 15 or so
00:56:20 David D.: I sometimes lose track...
00:56:20 Malliha : Around 15
00:56:21 Rad Co (@radrad): several including netflix etc.
00:56:22 kevin iPhone: Replying to "The 21st century is …"
Truest words spoken. Exponentially Scaling our Overwhelm
00:56:24 Bonnie J.: More than 50+, between business and personal
00:56:24 Jeremy: About 4
00:56:24 Mark Brown: 15
00:56:28 Una Doyle: Business Coach (Double Your Profits): Several just for business
00:56:30 Luanna: absolutely increasing
00:56:35 Rad Co (@radrad): 18?
00:56:35 Leandra: Yeah maybe 15. No idea. 😅
00:58:05 Marcin Podolski: According my neuro-cognitive intelligence mentor attention is not shattered by the wealth of content, but adapted to new reality. So it is adaptability not deficit
00:58:24 Rad Co (@radrad): guilty as charged.
00:58:29 Leandra: THAT’S MY LIFE!!! I just found that image a few weeks ago
00:58:31 Phil Powis | Sacred Business Flow: My kindle book shelf is out of control lol
00:58:35 Luanna: i feel so seen
00:58:37 Una Doyle: Business Coach (Double Your Profits): Reacted to "THAT’S MY LIFE!!! I ..." with 😂
00:58:52 Phil Powis | Sacred Business Flow: You probably just paid for this course michael
00:58:52 Luanna: i've had an audible subscription for years. finished 0 books
00:59:00 Hannah Verrall: Reacted to "According my neuro-c..." with 👍
00:59:01 Shannon: Replying to "i feel so seen"
same
00:59:02 Phil Powis | Sacred Business Flow: If I adopt your kindle strategy lol
00:59:06 Bonnie J.: Plus books where I read the chapter I was interested and never went back to read the whole book
00:59:09 Leandra: Reacted to "i've had an audible ..." with 😂
00:59:32 Leandra: Hahaha
00:59:39 Una Doyle: Business Coach (Double Your Profits): Guilt??? LOL
01:02:19 kevin iPhone: Yes
01:02:21 Leandra: Not yet
01:02:23 Mark Kaplan: written 30
01:02:29 Kevin Whitcher: Sports books!
01:02:30 Ram Iyer (www.MiTRamiyer.com): Yes
01:02:30 Janet Ridsdale: not yet
01:02:32 Leandra: Reacted to "written 30" with 💛
01:03:35 kevin iPhone: What’s an example of this? More tactical / practical example
01:04:42 Phil Powis | Sacred Business Flow: Is that something you could link to now, or would we have to wait until later (The bot you just mentioned)
01:04:50 Phil Powis | Sacred Business Flow: That would be super useful
01:05:18 Phil Powis | Sacred Business Flow: Ok thanks
01:06:04 Leandra: I have
01:06:04 Una Doyle: Business Coach (Double Your Profits): Yes
01:06:05 Kevin Whitcher: yes
01:06:07 Janet Ridsdale: i have
01:06:08 Rad Co (@radrad): yep!
01:06:08 Clyde : yes
01:06:09 Steve Morris: Yes
01:06:12 Jeremy: yes
01:06:16 Irakli Tsignadze: Me, a lot )
01:06:22 Luanna: yes
01:08:22 Kevin Kurgansky iPhone: You’re ultimately doing both right? Thought leadership and prompt leadership. Or are you saying to create prompts based on other people’s concepts for more rapid growth
01:09:51 Michael Simmons: https://blockbuster.thoughtleader.school/p/blockbuster-mental-model-high-quality
01:12:55 Michael Simmons: https://www.youtube.com/results?search_query=michael+levin
01:13:31 Michael Simmons: https://glasp.co/youtube-summary
01:15:49 Luanna: it'll be more like Manus
01:16:01 Kevin Kurgansky iPhone: That new article looks dope. Can’t wait to read it
01:16:24 Michael Simmons: https://blockbuster.thoughtleader.school/p/f430669e-a454-4a8e-a336-ad8ea632e029?postPreview=free&updated=2025-05-19T16%3A15%3A50.490Z&audience=only_paid&free_preview=true&freemail=true
01:16:24 Steve Morris: i would like to get transcripts from my podcast interviews. Does Glasp identify speakers to separate out the date, or does it not really matter?
01:16:48 Una Doyle: Business Coach (Double Your Profits): Replying to "i would like to get ..."
Descript does do that
01:17:11 Steve Morris: Reacted to "Descript does do tha..." with ♥️
01:17:17 Leandra: NotebookLM allows you to put in the video and it seems to know who’s talking in the videos
01:17:28 Luanna: Reacted to "NotebookLM allows ..." with 👍
01:17:34 Griff Wigley: Reacted to "NotebookLM allows yo…" with 👍
01:17:58 Steve Morris: Reacted to "NotebookLM allows yo..." with ♥️
01:18:03 Jonathan Hughes: Reacted to "NotebookLM allows yo..." with 👍
01:18:36 Leandra: Yeah, it’s great! You can talk to it the same way, but obviously it’s engineered differently so you get less creativity
01:18:52 Michael Glenn: Can you speak to how all of this years training is going to elevate our own understanding and use of AI
01:20:38 Wendy McNeeley: Reacted to "I’m on Substack alre..." with 👍
01:22:41 Michael Simmons: https://www.linkedin.com/posts/ruben-hassid_how-to-prompt-chatgpt-for-a-book-quote-image-activity-7330094937213919232-epn5/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAAe-oBkoWEqrfvY0piqbYFtfdaSgRahJE
01:26:00 Michael Glenn: Seems like our own curiosity is going to play a major role in the prompts we’re able to create and things of that nature… like the more time we spend on it the better results we’ll get
01:26:10 Leandra: Replying to "Seems like our own c..."
Yes absolutely
01:26:19 Michael Glenn: Reacted to "Yes absolutely" with 👍
01:26:23 Malliha : The quality of our input fully shapes the output
01:26:25 Leandra: Replying to "Seems like our own c..."
Better inputs, better outputs
01:26:27 Luanna: Reacted to "Yes absolutely" with 👍
01:26:28 Wendy McNeeley: Reacted to "Seems like our own c..." with 💯
01:26:29 Luanna: Reacted to "Better inputs, bet..." with 💯
01:26:34 Leandra: Reacted to "The quality of our i..." with 💯
01:26:35 Michael Simmons: INPUT
Rough draft of an article with an AI prompt
GOAL
Create two artifacts:
1. 10 variations of the prompt to magnify its impact.
2. Multi-level, categorized bulleted list that shows how this prompt type first into a broader, more comprehensive map of all prompt types.
01:28:46 Michael Simmons: https://blockbuster.thoughtleader.school/p/harvard-protocol-this-15-minute-prompt
01:29:43 Michael Simmons: https://blockbuster.thoughtleader.school/p/augmented-reading-learn-10x-faster-and-better
01:29:55 Michael Glenn: So for someone like me in mental health, relationships, etc
If I went the prompt newsletter route, what does that look like? Am I creating prompts that my readers can feed to ai that will help them improve their mental health?
01:30:14 Michael Simmons: https://x.com/mattshumer_/status/1909262079799755123
01:30:19 Michael Simmons: https://x.com/mattshumer_/status/1895576936916926476
01:30:56 Michael William Roach: Appreciate the overview so we know where we’re going
01:30:59 Phil Powis | Sacred Business Flow: If there was ONE thing we could do this week to start making things happen as it relates to what you are leading us towards creating - what would you suggest?
01:31:14 Bonnie J.: Reacted to "If there was ONE thi..." with ❤️
01:31:28 Una Doyle: Business Coach (Double Your Profits): Replying to "If there was ONE thi..."
Great Q
01:31:31 Leandra: Reacted to "If there was ONE thi..." with ❤️
01:31:35 Jonathan Hughes: Reacted to "If there was ONE thi..." with ❤️
01:31:35 Malliha : Reacted to "If there was ONE thi…" with ❤️
01:31:56 Steve Morris: Quick question: System to organize prompts?
01:32:04 Kevin Kurgansky iPhone: This isn’t overwhelming, would just be good for those of us newer to this despite being a member for over 6 months to be able to get a baseline foundational knowledge of prompts improved or downloaded/loaded up in a database kind of like you have.
01:32:10 Leandra: Reacted to "Quick question: Syst..." with 😅
01:32:18 Kevin Kurgansky iPhone: I think this question of organizing prompts relates to this ^ perhaps?
01:32:23 Michael Glenn: Reacted to "This isn’t overwhelm…" with 👍
01:32:32 Malliha : Formula for prompts (or best practices) ?
01:32:34 Leandra: Replying to "Quick question: Syst..."
Fantastic question. Projects and sheets is all I’ve got so far.
01:32:35 Phil Powis | Sacred Business Flow: One prompt per day got it. Simple model would be share one per day as a note/post > 48 hour expiration —> paid library. Did I summarize that correctly as a simplistic start
01:32:50 Michael Simmons: https://teamai.com/
01:34:05 Phil Powis | Sacred Business Flow: I like this text expander for saving some prompts: https://www.typedesk.com/
01:34:46 Jeremy: Could we use chatgpt to analyse our prompts into categories or identify relationships ?
01:34:52 Phil Powis | Sacred Business Flow: This was an appsump deal I got that I really love for quick prompting and library as well if it helps anyone to check out: https://www.triplo.ai/en
01:35:15 Gabriel: Considering that AI is evolving so fast, do you foresee a soon moment when even prompting will be irrelevant and not capitalizable?
01:35:15 Phil Powis | Sacred Business Flow: thanks
01:35:20 Michael Glenn: What the big picture idea behind what we’re doing? Is it helping our readers learn to use AI better in whatever niche we write in
01:35:21 Leandra: Reacted to "I like this text exp..." with 👍🏾
01:35:48 Leandra: Replying to "What the big picture..."
To establish thought leadership in your field.
01:36:19 Leandra: Replying to "What the big picture..."
If thought leadership moves to prompt leadership, there’s a small window of opportunity right now to capitalize before it gets crowded and you get to be THE or one of the go to people for prompts in your niche
01:36:36 Kevin Whitcher: I think we can become a conduit to AI use for our individual niches
01:36:38 Michael Glenn: Replying to "What the big picture…"
But how does giving them AI prompts accomplish that
01:36:45 Michael Glenn: Replying to "What the big picture…"
That’s where I’m hung up
01:37:36 Steve Morris: Replying to "What the big picture..."
We are learning how to use AI better in this class, and we can teach others. There's a lot of curiosity and overwhelm out there
01:37:39 Gabriel: Great thoughts! thank you!
01:37:44 Phil Powis | Sacred Business Flow: Can you speak to how these three offering per week dovetail
01:37:49 Una Doyle: Business Coach (Double Your Profits): As a business coach I can see how I can create prompts - but a lot of those I’d want to reserve for clients where around my proprietary approach - suggestions?
01:38:01 Leandra: Replying to "What the big picture..."
Most people are using AI in the background, using it in the foreground and giving ppl tools to use it in a specific context with regard to our niche.
01:38:03 Phil Powis | Sacred Business Flow: i.e. how we should prioritize what we attend/give attention to depending on goals
01:38:15 Erich Ball: I can't work out how to raise my hand on this platform.
01:38:19 Steve Morris: Reacted to "As a business coach ..." with ♥️
01:38:24 Phil Powis | Sacred Business Flow: If its clearly articulated somewhere you can just link me and save your speech :)
01:38:40 Una Doyle: Business Coach (Double Your Profits): Replying to "I can't work out how..."
I’ts in the react menu
01:39:13 Michael Glenn: I’m genuinely curious about it all and just trying to wrap my head around the concept right now but I’m excited to be here and looking forward to learn
01:39:41 Leandra: Finding your work on thought leadership made me realize that’s the path forward for me in my career path. I’m really excited about being in the space of helping creatives use AI to progress on their paths.
01:39:49 Janet Ridsdale: Exactly. Upskill communication skills with AI
01:39:59 Gabriel: Yes, great thought Erich, thanks!
01:40:09 Michael Glenn: So like, deep thinkers will be better prompt engineers no matter how advanced ai ever becomes?
01:40:18 Racer Max: Why Thought Leadership: To do more of what I love doing (learning, experimenting, within a niche but with broad curiosity). To learn how to create a life I want, and hopefully help others who want the same.
01:40:22 Luanna: Reacted to "Finding your work ..." with ❤️
01:40:27 Michael Glenn: Reacted to "Why Thought Leadersh…" with 👍
01:40:28 Leandra: Reacted to "Why Thought Leadersh..." with 💛
01:40:46 Una Doyle: Business Coach (Double Your Profits): I like the term prompt strategist!
01:41:00 Leandra: Reacted to "I like the term prom..." with 💛
01:41:02 Kevin Kurgansky iPhone: Michael, have you or anyone here ever used you.com as an aggregate tool that allows you to search thru dozens and dozens of LLM’s?
Do you see any good advantages and utilities for this over chat / Claude / etc?
I’ve only played around with it for a week or two so not sure if it has the same memory function built in as chat gpt so that’s one potential drawback but I also don’t have their paid version so I don’t know. Curious what the upsides are for this if anyone uses it in their work flow.
01:42:06 Leandra: Replying to "Michael, have you or..."
I’ve used Poe. The “problem” with you.com and Poe is that you’re using the API so you don’t get the value of memory which is important with continued use and to be able to reference previous conversations.
01:42:35 Bonnie J.: 10
01:42:37 Kevin Whitcher: 8
01:42:41 David D.: 9
01:42:42 Jonathan Hughes: 7
01:42:42 Una Doyle: Business Coach (Double Your Profits): 9
01:42:43 Stanley Wilson: 8
01:42:43 Janet Ridsdale: 10
01:42:43 Mark Brown: 2
01:42:44 Wendy McNeeley: 8
01:42:49 Gordon Raup: 8
01:42:55 Racer Max: 10. I’m on a Transformers kick right now so the perspective of non-carbon lifeforms fascinates me currently haha
01:43:03 Erich Ball: Replying to "So like, deep thinke..."
Not really. I've found it's been similar to learning a new language, even though it's English. To work on a major project you wind up hitting the limits of what the system architecture allows and/or is designed for. So the questions really revolve around how to work within those limitations. You do need to be able to clearly express what you want, but you also need to learn why the AI is not giving you what you need, and then working around that.
01:43:14 Michael Simmons: https://blockbuster.thoughtleader.school/p/the-consciousness-effect-what-happens
01:43:29 Mark Brown: That beats my act as a …. prompt
01:44:29 Leandra: Reacted to "That beats my act as..." with 😂
01:45:26 Kevin Whitcher: You are the Captain Kirk of prompting Mr Simmons
01:45:29 Erich Ball: A key change for me, was seeing the AI as a team member, with limitations, and me acting as a mentor and guide. At that point, I was able to open my own mind to the strengths and weaknesses of AI, in the same way that I used to with physical team members. You start managing AI, not using it as a tool. It's a sea-change in the way you work with it.
01:45:41 Una Doyle: Business Coach (Double Your Profits): Just a thought - would it damage your LI profile/reach if you’re consistently deleting posts? 🤔
01:46:21 Mark Brown: Replying to "Just a thought - wou..."
Yes. They will ding you pretty hard if you delete your posts.
01:47:19 Racer Max: Fascinating!
01:48:39 Mark Brown: Replying to "Just a thought - wou..."
Yes, deleting LinkedIn posts can negatively impact your profile and visibility, potentially hurting your brand reputation and engagement. LinkedIn's algorithm favors profiles with consistent activity and engagement, and deleting posts can disrupt this pattern, reducing your reach and engagement.
Here's why deleting posts can be detrimental:
Reduced Visibility:Deleting posts removes content from your LinkedIn page, potentially hindering its visibility to your network and wider audience.
Lower Engagement:Deleted posts lose engagement metrics like likes, comments, and shares, which can negatively impact your overall engagement rate.
Perceived Inactivity:A profile with a high number of deleted posts can appear inactive or inconsistent, potentially damaging your credibility.
Algorithm Disruption:LinkedIn's algorithm favors profiles with a history of engaging and relevant content. Deleting posts can disrupt this pattern and reduce your visibility.
01:48:47 Kevin Kurgansky iPhone: What’s the pro of these 2 then? Do they allow you to access a wider base of research to aggregate stuff? Is there value in using it to do the search and then moving into chat gpt after you’ve generated and want to save or what’s the best way and form to use them together? Or is there no value or use to Poe / you.com? @Leandra
01:49:29 Leandra: Replying to "Michael, have you or..."
I like them for staying abreast the general AI landscape and trying a bunch of different AIs without having to have subscriptions to all of them
01:49:49 Michael Simmons: https://drive.google.com/file/d/1sUotAEAvbfcL3Ft0XzqaBgp6D1Ks3M-c/view?usp=sharing
01:49:57 Leandra: Replying to "Michael, have you or..."
They have text to image, text to video, text to voice, so you can play around with a lot, but you are also limited because you’re not using them directly.
01:50:24 Michael Simmons: https://chromewebstore.google.com/detail/claude-exporter-save-clau/elhmfakncmnghlnabnolalcjkdpfjnin
01:50:45 Leandra: Replying to "Michael, have you or..."
One pro to Poe, is that you get early access to new models and some are only available on the $2000/month plan
01:51:00 Una Doyle: Business Coach (Double Your Profits): Replying to "Just a thought - wou..."
Maybe we could edit the post instead??? Point them to the newsletter (link in comments obviously)
01:51:41 Leandra: Replying to "Michael, have you or..."
I haven’t used You but from my understanding they’re similar
01:52:43 Bonnie J.: Reacted to "Maybe we could edit ..." with ❤️
01:52:58 Michael Simmons: Dr. Daniel Brown | Imagine Ideal Parents
01:53:00 Kasimir: @Micheal Glen: Ask the AI that question
01:53:07 Michael Glenn: Reacted to "@Micheal Glen: Ask t…" with ❤️
01:53:12 Luanna: Reacted to "@Micheal Glen: Ask..." with ❤️
01:53:39 Malliha : Reacted to "@Micheal Glen: Ask t…" with ❤️
01:53:50 Kevin Kurgansky iPhone: I have a similar question as someone who helps people with romantic relationships / communication and it’s a bit more human to human vs output focused so this example is helping but curious to see and find some other use cases if any stand out
01:55:02 EDROBINSON : Ive been using it to help with my bipolar disorder.
01:55:15 Kevin Kurgansky iPhone: Replying to "Michael, have you or…"
Thank you 🙏
01:55:36 Racer Max: To Kevin K / Michael G - As someone who was on the call that Michael S is talking about, I can confirm that prompt was profoundly changing for my mental health and relationships. Highly recommend that article snippet and watching the recording of the class.
01:55:45 Bonnie J.: Reacted to "Ive been using it to..." with ❤️
01:56:13 Leandra: Replying to "Michael, have you or..."
You’re welcome! They all have different personalities so it’s good to have an account with one of the aggregators for that purpose rather than for the purposes of this class.
01:56:38 Michael Glenn: Reacted to "To Kevin K / Michael…" with ❤️
01:56:41 EDROBINSON : Reacted to "Ive been using it to..." with ❤️
01:56:42 Michael Glenn: Reacted to "Ive been using it to…" with ❤️
01:57:24 Michael Simmons: https://websets.exa.ai/
01:57:33 Racer Max: To Michael G - Also it lead to hours and hours of deep thinking afterward on my own haha. So you’ll discover ideas that help you with your path
01:57:38 Michael Glenn: Replying to "I have a similar que…"
Kevin it seems like people like you and I will have more opportunities to really explore these kind of questions
01:57:39 Michael Simmons: https://elicit.com/
01:58:04 Michael Glenn: Reacted to "To Michael G - Also …" with ❤️
01:59:17 Janet Ridsdale: Thanks Michael! Awesome class
01:59:26 Bonnie J.: This has been awesome!
01:59:26 Jonathan Hughes: Reacted to "This has been awesom..." with 👍
01:59:34 Luanna: Thank you so much! This was wonderful!
01:59:35 Kevin Kurgansky iPhone: Reacted to "To Kevin K / Michael…" with ❤️
01:59:40 Gabriel: Thank you Michael!
01:59:47 Leandra: Replying to "I have a similar que..."
It can also be used to really understand one’s own understanding of relationships. Understanding their value system, rationale for their own behavior, understanding different perspectives. Relationships are so full of potential for growth and misunderstanding.
01:59:50 Erich Ball: Thanks, Michael. Very interesting. I'm looking forward to the rest of the classes.
01:59:53 Racer Max: Thank you for this, Michael. I can’t wait to see the other tracks and how they all synthesize.
01:59:55 faythebuchanan: Thank you so much!
02:00:00 Leandra: Bye, thank you!
02:00:07 Jeremy: Thank you
