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AI Thought Leader School: AI Research Brief (5/11/26)

AI Generated Overview

AI-Powered Research for Blockbuster Content

Most writers treat research as a necessary chore — something you do to support an argument you’ve already decided to make. I’ve spent my career doing the opposite, and it’s been my single biggest competitive edge.

When I was writing regularly for Medium, I spent 80% of my time on research. Not to cherry-pick evidence, but to genuinely understand a topic well enough that original ideas became obvious. That’s a different thing entirely. It’s the difference between writing that sounds credible and writing that actually is credible — work that holds up, that readers return to, and that can’t be easily replicated by someone who just skimmed the surface.

What AI changes is the scale at which this is now possible. The research that used to take weeks can now be done in hours. More importantly, AI doesn’t just help you do research — it becomes the user of that research, able to synthesize and generate from a knowledge base that wou…

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