Blockbuster Blueprint: Development Stage (Index)
This page houses the articles I wrote that talk in more detail about the Stage 5 of the Blockbuster Blueprint.
I shared the core model in this article: Blockbuster Blueprint: The Most Comprehensive Map Of Thought Leadership (Based On Thousands Of Hours Of Development).
This stage is important because your most important currency as a thought leader is your ideas. Once you have one big Trademark Idea that people in your industry use, you will be in demand. One idea can make your career.
If you want to explore all of the articles where I talk about different aspects of the Align stage, you can find them on this link. Some of them I’ve covered in the newsletter, others I will be covering in the future so stay tuned…
Idea Machine
Dialectical Thinking: How To Develop World-Changing Ideas, According To Research. One of the most fundamental things a thought leader does is come up with rare and valuable ideas: Said differently, thought leaders need to think differently and better than others in order to succeed. The question we contemplate in this article is: how do you do this?
Become An Idea Machine With The "Idea Evolution" Mental Model. Growing up, I would come across authors who had their careers made by just one big idea. So, I started looking into how I could find my own. Instead of idea nirvana, I ended up being perpetually frustrated by generic advice that left me with more questions than answers. So I went on a quest to better understand where great ideas come from, and this post is the synthesis of everything I learned.Â
Research: The 90/10 Rule Explains Why Some Ideas Survive And Other Ideas Die. One of the most interesting, but unknown studies on virality that I’ve read in the last 10 years is this one…
I Spent 200+ Hours Collecting The Top 35 Resources On Perspectiving So You Become An Idea Machine. By becoming good at Perspectiving, you can rise above the noise of the internet. More specifically, you can move beyond creating content that uses the same templates as everyone else.
Value Hooks
Value Hooks: The #1 Skill Experts Need To Succeed Online (Based On Thousands Of Hours Of Research). To succeed as thought leaders, I am convinced that understanding hooks is the #1 bottleneck for 99% of experts. This article, which I spent many months creating, will help you take your first leap forward…
Celebrity Effect: This Timeless Framework From Alfred Hitchcock Will 2x Your Content's Reach. Alfred Hitchcock is one of the most influential directors in the history of cinema. In this clip, he shares the key to capture and keep attention.