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Cognitive Fingerprint: Recording #2

Hosted by Max Bernstein

Decoding Your Decision DNA: The Bernstein Institute of Decision Science

Most experts can explain their frameworks and methodologies. Few can explain the split-second moment when they choose left instead of right. The invisible trigger that makes them pause. The unconscious calculation between question and answer.

That’s your Decision DNA—the unique pattern of how you make decisions that creates your results. It’s already running automatically. Your clients feel it but can’t name it. You do it but can’t explain it. Until now.

This class took us deep into the laboratory of decision-making. We explored how expertise isn’t just what you know—it’s how your brain uniquely processes problems through your cognitive architecture. Two consultants can receive identical training and produce completely different results because they filter everything through different thinking patterns.

The breakthrough? AI can now extract and codify these invisible patterns in ways that were impossible before. We mov…

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