Four Major Time-Sensitive Announcements

Three New Courses / Access Jay Abraham $100M Strategy Vault / AGI Roadmap

Today, I'm announcing the biggest upgrade to this newsletter since its inception.

I’m bringing together world-class minds and my AI expertise to help you:

• Create high-quality articles 10x faster with blockbuster AI prompts (developed after spending thousands of hours distilling how to create blockbuster articles)

• Build an unshakeable career moat before AGI arrives (gain the necessary skills, mindsets, insights, strategies, and tactics)

• Generate breakthrough insights using infinite prompting (with a new prompting technique I have pioneered)

• Learn faster than you ever thought possible (and redefine human superintelligence)

And I’m going full-time into the newsletter…

Why I’m Going All-In Now

Here's what keeps me up at night…

Top AI experts (Dario Amodei, Elon Musk, Sam Altman) all agree: In just 2-3 years, AI will surpass human capability in every computer-based task.

Not in decades.

Not in 10 years.

In 2-3 years.

That’s nothing.

• That’s between now and the next U.S. presidential inauguration

• If you just signed a 3-year office lease, AGI will emerge before your lease ends

• If you're launching a new business, AGI will transform your market before you hit your three-year survival milestone

Meaning…

We’re no longer in the realm of sci-fi. We’re in the realm of short-term planning.

Said differently, AI is a freight train heading straight for every knowledge worker's job and now is the time to react. The longer you wait, the harder it is to adapt when the real changes start happening.

Yet, most people aren’t responding—not really. Even those who intellectually "get it" are still operating like it's business as usual. Confronting the potential of AGI is like staring into the sun, and the default reaction is to look away.

What’s even more crazy is that many top AI experts are lying by omission. They are penning thought pieces of all of the utopian scenarios where AI lowers the price of everything and discovers new science. But here’s what they’re not talking about. They are not talking about what will happen when 1B+ knowledge workers are unemployed because AI is significantly faster, cheaper, and better. They aren’t talking about the fact that governments around the world are so in debt that they can’t afford universal basic income.

On the other end of the spectrum, in the next 2-3 years, there will be an opportunity for proactive knowledge workers to 10x and even 100x their productivity.

The size of the risk and the opportunity is the reason I'm going all-in now and dedicating 40+ hours every week to be your guide through this transition.

The next 24 months are critical. If you want to be ahead of this curve rather than crushed by it, here's what you'll get.

I normally don’t speak so directly, but my words reflect what I actually think is at stake.

Here’s A Preview Of What You’ll Get In The Updated Newsletter

In this post, I give a preview of what’s coming:

1. Three new AI courses launching in March (valued at $1,500)

2. Exclusive access to Jay Abraham's private vault of business and marketing strategies ($2,000+ / normally reserved for high-end clients)

3. Our new AGI Roadmap tool with personalized planning

4. Private podcast interviews with Cal Newport (3x NYT bestselling author), Eben Pagan ($100M in course revenue), and many more

5. Plus, my entire $2,500+ library of evergreen content (templates, AI prompts, discounts, courses, etc)

And with each of these, my focus is sharing key ideas that no other newsletter is talking about.

During the week, I will be sending you more detailed info on each of these so you can save the dates in your calendar.

The Price Of This Newsletter Is Increasing 33% This Friday

⏰ Reflecting all of these new additions, the price of this newsletter will increase to $20/month from $15/month this Friday. So, if you like the direction the newsletter is going and you want to lock at the current price forever, now is the time to subscribe.

To contextualize the $20/month price of the newsletter:

• This year, I will spend 40+ hours per week researching, thinking about, writing about, and teaching about AI. You can access those 160+ hours for just $20/month. So, you pay $.13 for every hour I work.

• My flagship course is $10,000 per year, so I make significantly more income by offering that course, but I’m doubling down on this newsletter because I love it and because it impacts more people.

Announcement 1 of 4: Three Courses Starting In March (With Bot Upgrades)

Over the last year, I have (co)taught five AI courses that paid subscribers get for free:

1. Top 100 AI Mental Models

2. Augmented Intelligence

3. Frontier Prompting

4. Augmented Awakening with Anand Rao

5. AI-First Thought Leadership

These ever-green courses compound each other and provide you with AI insights that literally no one else in the world is sharing. Cumulatively, the courses:

• Open your eyes to what’s possible with AI.

• Help you reason from first principles about AI.

• Provide you with micro-steps of actions you can take right away (no matter your skill level).

I love teaching these courses, and they are very well received, so I’m going to continue them in 2025. Below are the upcoming courses that start in March:

1. Infinite Prompting

2. AI Blockbuster Blueprint

3. AI Tools I Find Repeatedly Useful

For each course, I will also be adding a new final class at the end where we:

• Review the core ideas from the course

• Work with the AI transcript from the course to create AI assets: (1) Templates (2) AI Bots (3) Action Plans

More specifically, during this final class:

• I will walk you through how I’m creating a course bot (all participants will get access to the bot)

• Provide space for participants to create and share how they’re using AI to extract value from the course transcript

• Answer any questions on the course topics or on using AI to get the most from the course

With that said, here are the three courses that start in March:

Course #1: Infinite Prompting

Overview

One of the biggest breakthroughs in AI is the advent of synthetic reasoning. I’m particularly fascinated by this for two reasons:

• AI could develop novel forms of reasoning and mental models that make humans smarter.

• I’ve spent thousands of hours studying human reasoning via the Mental Model Club, so I have a lot of insights on how to help AI think smarter if given enough thinking time.

In this course, I will study how to design simple prompts that iterate on themselves to create more and more interesting and valuable responses simply by building on their previous output.

Below are sample use cases:

• Profound Question Generator: Enter in a topic and get back increasingly profound questions you could pursue. This prompt is powerful because problem-finding is just as valuable as problem-solving.
  

• Task Iterator: Enter in a task (eg, generating titles for an article) and get back increasingly high-quality outputs (eg, titles).
  

• Synthetic Model Generator: Get back increasingly sophisticated universal and useful synthetic mental models that humans can use to think better.

Benefits

I’m particularly excited about this course because:

• It’s high leverage. A single prompt is easy to design, and it creates incredible outputs.
  

• It’s durable. Rather than creating perfectly tuned prompts that risk getting outdated by updates to core AI models, this approach benefits from new models.
  

• It’s unique. I’ve never heard anyone talk about the idea of infinite prompting before in detail.
  

• It’s already working. I’ve playing around with infinite prompting for a few months, and it has generated surprisingly interesting responses that have created new mental models that I haven’t seen shared anywhere else.

Dates

• Number of sessions: 5

• Cadence: Weekly

• Start date: Tuesday, March 4

• Time: 11am-12:30pm EST

Course #2: AI Blockbuster Blueprint

Overview

I’ve spent thousands of hours understanding the fundamentals of thought leadership and distilling it into mental models and sequenced micro-steps. I’ve used these models to generate 100M+ views and millions in revenue over the last 10 years. In addition, I’ve taught a year-long course for 6 years that helps experts turbocharge their thought leadership

In this year-long course, I turn everything I’ve learned into AI prompts that you can customize and use.

Benefits

The focus of the course 10x cubed:

• 10x the quality of your articles so you stand above the noise.

• 10x the quantity of articles you create so you build deeper relationships.

• 10x the ease of creating articles, so you don’t have to spend years on mastery before you breakthrough.

Dates

• Number of sessions: 50

• Cadence: Weekly

• Start date: March

• Day of week: Thursday

• Time: 11am-12:30pm EST

Access

• Paid subscribers will get access to on-demand version classes

• Premium subscribers (new membership tier will be announced soon) will get access to the live classes

Course #3: AI Tools I Find Repeatedly Useful

Benefits

AI is leading to an explosion of tools and AI models. These tools make it possible to do things that were impossible before.

Simply being aware of these tools is powerful because it helps us think more strategically about what we create and how we create it.

At the same time, being aware of many tools can lead to tool overwhelm. That’s why this course focuses on going deep into the handful of tools we repeatedly use and swear by. Every month, we do a deep dive on one tool.

Co-Facilitator

Max Bernstein of Irreplaceable Newsletter

Dates:

• Number of sessions: 12

• Cadence: Monthly

• Start date: March

• Time: 11am-12:30pm EST

Other Courses Likely Coming In 2025

I plan to do also courses on the following topics later in the year:

• Human Superintelligence

• How To Create A 6-Figure Paid Newsletter

• How To Design An AI-First Second Brain & Third Brain

Announcement 2 of 4: Access The Private Vault Of Marketing And Strategy Legend Jay Abraham

For over four decades, Jay Abraham has been the trusted advisor to some of the world's most successful companies, including Boeing, FedEx, Microsoft, and IBM. His proven business growth strategies have generated over $100 billion in documented profit increases across more than 1,000 industries and 7,200 sub-industries worldwide.

Simply put, no one else sees business opportunities the way Jay does.

I’ve known about Jay by reputation for 15+ years, but over the last year, I’ve had the opportunity to get to know Jay through:

• Having 12+ one-on-one calls

• Attending and speaking at his high-end mastermind event

• Being interviewed by him and interviewing him

Through these experiences, I’ve gotten to deeply admire Jay on several levels.

One of the big things I’ve learned is that Jay is sitting on arguably the largest treasure trove of evergreen mental models for business strategy and marketing ever created.

As part of a collaboration, paid subscribers to this newsletter will get access to content from Jay that is normally reserved for people who pay him thousands of dollars.

I will share more on this partnership later this week.

Announcement 3 of 4: AGI Roadmap Tool

We are currently marching toward a world with AI that is able to do anything that any human can do on a computer. Top experts in the field predict that we are 2-3 years away.

This shift is more profound than almost anyone realizes, and I think it’s critical that more people:

• Are aware of the timeline at which AGI is coming

• Have explored scenarios for what AGI might look like

• Have a roadmap for preparing for AGI in their career

• Have a gameplan for preparing for AGI psychologically

Given that AI is so rapidly changing, I will make the roadmap a living document that I keep updated. And, it will have an accompanying bot to help you create a personalized plan for AGI.

Only paid subscribers will have access.

Announcement 4 of 4: Upcoming Podcast Interviews

I currently have interviews locked in with my friends and partners, Cal Newport, Jay Abraham, Eben Pagan, Ben Clarke, Tom Kuegler, and Ian Beacraft. Rather than aiming for the most diversity of people I interview, I aim to have reccurring guests that I trust deeply. Thus, over time, you will get to know them as well and trust what they are saying more deeply as well.

For each interview, I will share a full transcript so you can dive deeper into the interview with AI.

• Cal Newport: Cal and I have been close friends since high school. We started a business together when we were 16, and we each started writing while we were in college. Cal is now a multi-New York Times bestselling author and a computer science professor at Georgetown University. In the upcoming interview, I will interview him about his perspectives on AI and thought leadership.
  

• Jay Abraham: Jay Abraham generated hundreds of millions of dollars in revenue as a thought leader over his nearly 50-year career. I’m personally inspired by Jay because he has built a super profitable and impactful career where he gets paid to follow his curiosity. And, at 77 years old, he is still just as energized as ever by what he does. That’s winning in my book. In this interview, I went deep on his mental models for learning.
  

• Eben Pagan: Eben Pagan is the first person I ever met who built his career around following his curiosity while generating wealth and impact. He has taught more than 50+ courses based on learning something for himself and then teaching others what he learned. These courses have cumulatively generated $100M+ in revenue and impacted tens of thousands of people. Over the past two years, he has been deep-diving into AI as an investor, creator, and podcaster. In this interview, he shared insights about AI that I have not seen shared anywhere else.
  

• Ben Clarke: Ben is one of my close friends, and we trade several Whatsapp messages every week about entrepreneurship, AI, politics, and economics. Ben has started and sold 3 8-figure companies before turning 40, and he is one of the smartest people I know. In the interview, we will talk about the huge implications of AGI that no one else seems to be talking about.
  

• Tom Kuegler: I just got to know Tom in the past year, and we’ve become fast friends. Tom is the creator of the Writing Long Game newsletter, and he is going all-in on creating AI bots. In the interview, we will do a deep dive on his journey from AI skeptic to AI evangelist and what he has learned about monetizing his knowledge via AI bots.
  

• Ian Beacraft: Ian and I have known each other for nearly 20 years since when he was a college student in the midwest. Today, he is the founder and CEO of a very successful agency that helps large companies like the Boston Consulting Group, Duke, Universal, and Fandango to transform their operations with AI. Ian particularly understands the nuances of incorporating AI with teams and cultures.
  

• Rob Bridgeman: Rob built his last company to $30 million in revenue in under 3 years before selling it. Currently, on the side, he is helping companies and startups use AI in their growth marketing and has been getting 100x results. Otherwise, he’s incubating an AI venture with a world-class team. Rob and I love exchanging voice notes on mental models, the future of AI, and AI-first second and third brains.

To Summarize

In 2025, this newsletter is getting a major upgrade:

1. Three courses starting in March

2. Access the private vault of marketing and strategy legend Jay Abraham

3. New AGI Roadmap tool

4. Upcoming podcast interviews (Cal Newport, Eben Pagan, Jay Abraham, etc)

5. And much more

⏰ Reflecting all of these new additions, the price of this newsletter will increase to $20/month from $15/month on this Friday. So, if you like the direction the newsletter is going and you want to lock at the current price forever, now is the time to subscribe.

Beyond the new things you will get from the newsletter, you get access to an ever-green library of my best content that is worth $2,500+ (courses, AI prompts, templates, discounts).